In January 2023, our journey began with a mission to uncover the root of India’s food wastage problem, leading us to pivot from the urban B2B supply chain network to rural B2C commerce start up. After months of fieldwork, the “aha” moment arrived in April 2023 when we found the answer—rural India, Bharat. Data from intense field research told us that Bharat has a massive problem of access. We launched WOW – “Wheelocity on Wheels”, a fresh commerce pilot that quickly garnered massive consumer love. From scaling across villages to launching Bharat’s first gig delivery model and a stunning electrified fleet, Wheelocity revolutionized the Bharat supply chain. Today, with groundbreaking innovations like the “Pitstop” model – India’s first flowthrough model”, we’re on track to elevate the lives of millions across Bharat.